Consulting

ADB SCIIP media and awareness campaign

ADB funded campaign to support the Sindh Provincial Government of Pakistan for its commitment to significant institutional reforms under the Sindh Cities Improvement Program. Design and implementation of a public awareness campaign to inform the public about the proposed program to build the public’s confidence in the Program. Two important aspects of the assignment was designing a campaign to effect behaviour change, and a training program for city officials in the effective use of media resources.

Responsible use of water campaign

A Water conservation campaign based on a documentary in English and Urdu (Sindhi being added currently), Public Service Announcements, radio spots, and a variety of television and radio talk shows and programs. Funded by Hisaar foundation and GWP.

Saving the Indus

PR strategy and media management and coverage for the “Walk To Save The Indus” which began in Skardu, near the point of origin of the river and ended at Keti Bandar at the mouth of the river where it enters the Arabian Sea. Funded by UNDP.

Water Champions

Development of a Water Champions program to select outspoken college students, educate and inform, as well as give them a firsthand feel for water issues through the ‘Walk To Save The Indus’ and spread the message of conservation and hygiene throughout the country. The champions included both genders and all provinces of Pakistan. Funded by Pani Pakistan